White Paper: Driving Quoting Behavior With Mobile Apps

Looking to get your insurance company on the mobile map in the coming year? You’re not alone. Nearly half of marketers hope to devote more resources to mobile app development in 2012.
In a crowded marketplace with national players how can you stay ahead of the insurance industry pack?
In this lonelybrand white paper, you’ll learn about trends and strategies in insurance industry mobile apps. You’ll also get analysis from the people who really matter: application users.
This 17-page white paper discusses:

• Game changing mobile white space in the insurance industry
• Why innovation trumps expectation in the mobile space for the insurance industry
• Why Apple leads development for mobile insurance applications
• Why offering free applications might be a symptom of a bigger problem
• Analysis of 10 leading insurance industry mobile applications
• Recommendations for mobile application development for 2012 and beyond